All college students have access to Spotify Premium for half price ($4.99).
There are plenty of well-known truths when it comes to college and students' experience: debt, low income, stress, procrastination, etc.
There are plenty of well-known truths when it comes to college and students' experience: debt, low income, stress, procrastination, etc.
We can position Spotify within the real college experience.
OOH
Activation
-Van drives around college campuses at 'ice cream truck' speeds
-Plays free music for students while promoting 50% off Premium
-Uses geographical data to play campuses' top hits