Value-brand beers are often parity products; they share similar tastes, prices, and identities. Consumers of the ages 21-25 rarely have a reason to be loyal to one brand.
A value beer must be distinguishable from the rest, and evoke an idea that is meaningful to the consumer. Like a brand of beer that leverages its can design and creates an experience from the most exciting decade in American history: the 1970's.
Nineteen70 can design